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Marketing Associate

Position: Full-time

Start Day: June 1, 2017

Summary:

Marketing Associate at Universal Processing is responsible for designing and organizing marketing materials, and utilizing communication channels to ensure the Company's message is properly delivered to potential customers, vendors, and affiliate partners. This role is designed to help the Company to raise its brand awareness and increase overall revenue via different marketing and media channels including but not limited to phone, email, mail, social media, magazine newspaper, television, internet, and word-of-mouth, as well as help sales department in conducting complex industry market research assignment to determine its selling competitiveness in the payment industry

Main Responsibilities:

  • Work with management to designate target audiences and create consistent marketing materials across all sales and marketing platforms
  • Explore possible sales of services and products and evaluate their promotional needs
  • Conceptualize and implement creative ideas for company websites, email campaigns, text blast campaign, mass mailing, advertisement campaigns and social media to help shape and convey company message and maintain brand image that abreast with company mission and value
  • Design sales and marketing materials that satisfy the needs of business in both print and digital media
  • Maintain and update official website, social media, and marketing materials to promote new company services and products
  • Work with 3rd-party digital agency to implement digital strategies in Search Engine Optimization and Search Engine Marketing
  • Measure the effectiveness of marketing, advertising and other communication programs and strategies, primarily based on click-through rate and deal conversion rate
  • Manage micro-marketing programs and lead team members to design promotional flyers, analyze merchant monthly report and provide marketing consultation
  • Respond to requests or calls from potential clients or business partners; promote products and services while responding to the requests and calls
  • Assist in other marketing projects and campaigns as needed

Qualifications:

  • Excellent verbal and written communication skills
  • Working knowledge of Word, Excel, HTML, Wordpress, and SEO preferred
  • Proficiency in Adobe Creative Suite such as Photoshop, Illustrator, InDesign and Acrobat 
  • Able to take initiative to solve problem effectively
  • Able to accomplish tasks before deadlines and be detail-oriented
  • Able to work efficiently as part of a team and as an individual
  • Bilingual skills in English and Chinese preferred
  • U.S. citizen and permanent resident preferred

Education Requirement:

  • Degree in Marketing, Communication, and Design is preferred
  • An advanced degree will be an advantage
  • Professional work experience can be substituted for degree depending on the person

About Us:

Universal Processing (“UP”) is a leading payments provider and a registered Independent Sales Organization (ISO) of First Data Corporation and Wells Fargo Bank. UP was established in 2003, and has emerged as one of the fastest growing payments companies in New York. In 2015, UP made significant office expansions in Queens, New York and Los Angeles, California to develop our company’s scope to a national organization. UP offers a comprehensive line of visionary and efficient payment solutions for merchants in the small to medium size business (“SMB’s”) marketplace.  UP provides payment products and services for SMB’s in all industries, including retail stores, restaurants, e-commerce websites, wholesale companies, lodging establishments, supermarkets, and more.  In addition, UP provides a suite of powerful and innovative value-added solutions that enable SMB’s to limitlessly scale their businesses. Our services include merchant financing, digital marketing, loyalty programs and ATM services. To learn more about us please visit us at: http://www.uprocessing.com/

 

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